Yesterday our expert panel decided to include design thinking in our IT business analyst program syllabus. We debated that the concepts of design thinking were always applied by Business Analysts and Requirement Analysts then why at all the IT Industry needs a new concept. Is it a new management fad or will it prove to be a lasting thing like Agile ? Also during the meeting some one reminded that thousands of professionals at Infosys have taken up programs in design thinking. If Infosys allocates its precious man-hours there must be a reason Lets explore What is Design thinking how it adds value to the customer
How you design interfaces and customer experiences has changed with time
What is Design Thinking
Now coming back to the question why Infosys has to champion design thinking for its employees given the fact there is nothing new in it atleast for IT Business Analysts. You see in an IT project when a 100 member team delivers a project Business Analysts who understand the Requirements or Problem solving process can be 3 or at best 5 . What about rest of them. So when we teach design thinking to all at the team in a way it is teaching IT Business Analysis and teaching the developers, testers and sales professionals
etc think deeply about user experiences with deep thought and empathy
Design Thinking - The IBM Approach
Resources
How you design interfaces and customer experiences has changed with time
What is Design Thinking
- Championed at Stanford University, School of Design
- Starts with the end user
- Is all about creative problem solving for user requirements
- It keeps in mind user context and culture
- Key concepts : Empathy for user, rapid prototyping, collaboration
- The Core Process of Design Thinking is Understand --> Explore --> Prototype -->Evaluate
- Design thinking keeps in mind new user interfaces like ipads, handhelds, iphones, IOT devices in solutions to the identified problems
- One of the concept champions is Vishal Sikka (ex SAP executive) now with Infosys
Now coming back to the question why Infosys has to champion design thinking for its employees given the fact there is nothing new in it atleast for IT Business Analysts. You see in an IT project when a 100 member team delivers a project Business Analysts who understand the Requirements or Problem solving process can be 3 or at best 5 . What about rest of them. So when we teach design thinking to all at the team in a way it is teaching IT Business Analysis and teaching the developers, testers and sales professionals
etc think deeply about user experiences with deep thought and empathy
Design Thinking - The IBM Approach
- Hills, Playbacks and Sponsor Users
- Grand Collaboration
- Keeps in mind the IBM legacy
Resources
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